ItвЂ™s undeniable: Hard seltzer is the drink of summer 2019.ДЄ stranger yelled вЂњwhite claw summer!вЂќ to me across the pool.

вЂњThis is here to stay.вЂќД«ut more than that, hard seltzer is something of an aesthetic movement, complete with its own kind of culture: There are catchphrases - вЂњAinвЂ™t no laws when youвЂ™re drinking ClawsвЂќ - and memes (itвЂ™s a White Claw summer, baby!), all with perfectly portable, Instagrammable cans. вЂњThis is not a fad,вЂќ Ricardo Marques, vice president of core and value brands at Anheuser-Busch, told CNN. Industry experts and retail trend professionals have spoken to pretty much every publication about hard seltzerвЂ™s skyrocketing popularity. If thereвЂ™s one thing people love more than hard seltzer, it is talking about how big hard seltzer is. As of this year, every major beer company has at least one hard seltzer on the market, as beer continues to lose market share in favor of less alcoholic, less caloric options. It and the next leading brand, Truly, which is owned by Boston Beer Company, together make up about 85 percent of total hard seltzer sales. Half of those sales are concentrated on a single brand: White Claw, which is owned by Mark Anthony Brands, the owner of MikeвЂ™s Hard Lemonade.

Abel Uribe/Shannon Kinsella/Chicago Tribune/TNS via Getty Images A selection of the top hard seltzer brands.

White claw abv